• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Boy Sets Fire

Lifestyle Blog

  • Home
  • About
  • Blog
  • Humor
  • Lifestyle
  • Money
  • Marketing
  • Business
  • Travel
  • Contact

Uncovering The Hidden World of Successful Video Marketing

February 14, 2020 / by Andrew / Leave a Comment

As a digital marketer, video is one of the essential channels you can use to reach your target market effectively.

Reports show that over five billion videos are watched on YouTube alone every day. Also, social videos generate 1200% more shares than textual content and images combined.

According to experts, having a video on the landing page can increase conversions by a whopping 80%. In addition, 80% of internet users will always remember a video they have watched online in the past one or two months.

With these statistics, there is no doubt that you now, more than ever, need to focus more on video marketing.

But unlike other forms of marketing, video marketing is engraved in mystery. It’s a hidden world in which only those who are ready to uncover its secrets survive.

To help you develop the best practices and succeed in video marketing, we uncover some secrets that you need to create the right content. Read on!

Don’t focus on sales. Focus on the story

One of the biggest mistakes that marketers make is focusing on the products they want to sell instead of content when creating marketing videos.

If you want your video to be watched and generate leads, you need to develop content geared towards fixing problems that your target audiences face.

The secret is to create videos that provide value to your audience. If you center your message on your brand and making sales, the video will be ignored by a majority of internet users, which means the campaign you have heavily invested in will not yield much.

The secret here is to create stories that connect with your viewers. When you tell valuable stories, prospects will clearly understand what your business is offering, and this will ultimately result in more leads, conversions, and sales.

Capitalize on the first few seconds

In the online world, the average attention span is 8.5 seconds.

This simply means that if you don’t use the first few seconds when creating a video wisely, then no one will be interested in watching your video.

The secret here is to bring the valuable elements if your story quickly so that your prospects can connect with it quickly.

In the opening seconds, avoid beating around the bush. Tell your viewers what the video is all about, and give them a reason to believe that the video they are about to watch will offer solutions to their problems.

Upload a catchy thumbnail

In case you want to attract the attention of your viewers even before they watch your video, upload a thumbnail to sit along with your video.

Thumbnails give your video the first impression. If you use a fantastic one, you can rest assured that your prospects will be attracted to it and will be curious to find out what the video is all about.

Using thumbnails is a great way to start telling the viewers your story. Therefore, do thorough research and come up with one you believe will grab attention from the word go.

Target the right audiences

Just like other forms of marketing, you will not achieve success with your videos if you don’t target the right audiences.

First things first, segment your audiences by age, gender, location, languages, and interests. Then, limit your post audience to these sections of users. Social media platforms, especially Facebook, can help you achieve this.

When you segment your audiences and direct your messages to them, you can confidently release your video and watch horse racing live with Twinspires or do everything else that matters in your personal or business life.

Video marketing is not rocket science, as most sources of information will tell you. As long as you develop unique stories, develop a hook, and use the tricks mentioned above, you will soon reap huge rewards from your campaign and join the bandwagon of super successful marketers.

To read more on topics like this, check out the marketing category.

Filed Under: Marketing

Previous Post: « 6 Habits of Successful Real Estate Investors
Next Post: The Importance of Promotional Bags To a Business »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Us

Hey guys it’s Andrew! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

Boy Sets Fire

Lets Connect

  • Facebook
  • Google+
  • Instagram
  • Twitter

Newsletter

Teams with the Most NBA Finals Trophies

The NBA has been around for many years, and as we prepare to close out the 75th season and enter the 76th, we are looking at some of the most successful teams in the league. For many years we’ve had teams that have dominated the league, winning multiple titles back-to-back. These teams are usually at […]

The Future of the NFL Pro Bowl In Doubt

Over the years, the Pro Bowl has lost prominence, and the NFL is already thinking about the next strategy for the exhibition game. But, just like how the best online casino highlights the best gambling options, the Pro Bowl was designed to highlight the best in the NFL. According to information from NFL Network’s Ian […]

The Six Most Disappointing Teams in the UEFA Nations League So Far

The UEFA Nations League is an exciting competition to replace the European international friendlies in the soccer calendar year. It is an opportunity for teams to enjoy competitive games before the next UEFA Euro tournaments. They can also increase their trophy count with this competition. The tournament is available for players that want to place […]

Top 7 MLB Teams With the Most World Series Between 1903 and 2022

The MLB world series officially began in 1903. However, the sport’s history dates back to the 1850s with the National Game. However, since Major League Baseball came to be, we’ve had many teams compete for the title and continue to offer the best option to players. We’ve seen many MLB lines over the years, which […]

https://contentmanager.io/job/load-image?id=323442&filename=ad69bd442321eb17f1a10d6c7aac0ddf.jpg

4 Simple Benefits of Investing in Cryptocurrency

A recent Pew Research Center survey shows that 16% of American adults have traded or invested in cryptocurrency. For most of these investors, the driving force is the ease of trading these digital assets. If you’re like most people, you may be wondering why others are rushing to invest in different types of cryptocurrency instead […]

Footer

Lets Connect

  • Facebook
  • Google+
  • Instagram
  • Twitter

Recent Posts

  • Teams with the Most NBA Finals Trophies
  • The Future of the NFL Pro Bowl In Doubt
  • The Six Most Disappointing Teams in the UEFA Nations League So Far
  • Top 7 MLB Teams With the Most World Series Between 1903 and 2022
  • 4 Simple Benefits of Investing in Cryptocurrency

About Us

Hey guys it’s Andrew! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

Boy Sets Fire

Copyright© 2022 · boy sets fire