As a digital marketer, video is one of the essential channels you can use to reach your target market effectively.
Reports show that over five billion videos are watched on YouTube alone every day. Also, social videos generate 1200% more shares than textual content and images combined.
According to experts, having a video on the landing page can increase conversions by a whopping 80%. In addition, 80% of internet users will always remember a video they have watched online in the past one or two months.
With these statistics, there is no doubt that you now, more than ever, need to focus more on video marketing.
But unlike other forms of marketing, video marketing is engraved in mystery. It’s a hidden world in which only those who are ready to uncover its secrets survive.
To help you develop the best practices and succeed in video marketing, we uncover some secrets that you need to create the right content. Read on!
Don’t focus on sales. Focus on the story
One of the biggest mistakes that marketers make is focusing on the products they want to sell instead of content when creating marketing videos.
If you want your video to be watched and generate leads, you need to develop content geared towards fixing problems that your target audiences face.
The secret is to create videos that provide value to your audience. If you center your message on your brand and making sales, the video will be ignored by a majority of internet users, which means the campaign you have heavily invested in will not yield much.
The secret here is to create stories that connect with your viewers. When you tell valuable stories, prospects will clearly understand what your business is offering, and this will ultimately result in more leads, conversions, and sales.
Capitalize on the first few seconds
In the online world, the average attention span is 8.5 seconds.
This simply means that if you don’t use the first few seconds when creating a video wisely, then no one will be interested in watching your video.
The secret here is to bring the valuable elements if your story quickly so that your prospects can connect with it quickly.
In the opening seconds, avoid beating around the bush. Tell your viewers what the video is all about, and give them a reason to believe that the video they are about to watch will offer solutions to their problems.
Upload a catchy thumbnail
In case you want to attract the attention of your viewers even before they watch your video, upload a thumbnail to sit along with your video.
Thumbnails give your video the first impression. If you use a fantastic one, you can rest assured that your prospects will be attracted to it and will be curious to find out what the video is all about.
Using thumbnails is a great way to start telling the viewers your story. Therefore, do thorough research and come up with one you believe will grab attention from the word go.
Target the right audiences
Just like other forms of marketing, you will not achieve success with your videos if you don’t target the right audiences.
First things first, segment your audiences by age, gender, location, languages, and interests. Then, limit your post audience to these sections of users. Social media platforms, especially Facebook, can help you achieve this.
When you segment your audiences and direct your messages to them, you can confidently release your video and watch horse racing live with Twinspires or do everything else that matters in your personal or business life.
Video marketing is not rocket science, as most sources of information will tell you. As long as you develop unique stories, develop a hook, and use the tricks mentioned above, you will soon reap huge rewards from your campaign and join the bandwagon of super successful marketers.
To read more on topics like this, check out the marketing category.
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