A successful real estate agent needs many different funnels bringing clients their way. Luckily, there are a lot of different ways this can be done. On the flip side of that, this means there is a lot to learn about a successful marketing campaign as a real estate agent.
Below, we’ve included tips on some key areas where you can work to build up your marketing and have leads making their way to you on a regular basis.
Digital marketing is a big space for real estate now. Use your time online to better connect with your clients and future ones.
At the very least, this website needs clear calls to action, contact information made as clear as possible, and a brief bio with a photo of yourself. You can also link to your social media accounts and your listings.
Make sure this website is professionally designed. It should work just as well on mobile devices as it does on desktop.
Video content is where the internet is headed right now. It gets more engagement than other types of content because it catches the eye. Be creative with this. Can you create a video tour of properties you’re selling? Can you create a video tour of your office? Can you be personable and do a video of what your day is like as a real estate agent in your neighborhood? If you have some audience, you can do a live video and answer your followers questions about real estate. This is a way to make yourself known, be personable, and stand out.
If you’re using Google Adwords, Facebook Ads, or another cost-per-click ad service, you’ll find you can create remarketing ads to target users who have visited your website or listings. This is a great way to keep your services in the minds of people who’ve already displayed an interest.
Local images will be more personally relevant and catch the eye of your local target audience.
Create an avatar of your ideal client in your mind. What would be most useful to them? Do they need information on neighborhoods with great dog parks? Are they first time home buyers who need information on the process? What would they like to know? Create social media and blog posts with the information that would be most useful to them. This makes you a resource for the information they need.
People will remember those extra touches you put into your work. Even if they feel like a waste of time at the moment, they may pay off in referrals later.
Send birthday cards to your clients. Write a follow up email that goes the extra mile to make your client feel seen. These extra steps count.
This isn’t a shameful thing to do. When you know you’ve pleased a client, ask them to refer you to any of their friends who may be in need of your services. Asking can go a long way!
A great real estate agent is a public member of the community. But how do you become seen around town and build a reputation for yourself?
Don’t be salesy in these groups. Participate as a member of the community.
Create a blog rich with information on local things to do. Create posts about the best gyms to visit in your neighborhood or the best places to get coffee. This information is useful to the community you’re hoping to work with.
You have to be realistic about whether you have the time to do this. If you have the time to volunteer with a local organization you care about, this is a way to network and meet more people locally in a positive environment.
You never know what you might learn or what might happen after networking with other agents.
Do you have the opportunity to put your logo on the back of the local softball team’s t-shirts? Can you put up a billboard at the local car festival? Have your name seen!
Direct mail lets you put a physical object in someone’s hand. This holds attention in a stronger way than a digital advertisement is able to. And now, you’re able to create direct mail campaigns that target an audience with personalized messages, making a smart campaign smarter than ever before.
Are a lot of people moving in the neighborhood you’re sending to right now? Are they facing a drought? Is there something big happening in your local area? Be conscious of these things and send messages that are relevant to the recipient’s life right now. This will better capture attention because it’s a more personalized message.
Are you sending during the holidays? There are fewer people moving and in need of a real estate agent, but that doesn’t mean they aren’t there. You can send a card with a happy holiday message and include a note that if they need a realtor, you’re around.
Choose where you’re sending to carefully and thoughtfully. Create marketing messages relevant to who you’re sending to.
Ideally, you want to use a service that lets you create your design and have your postcards sent out all in one place. It’s also good to use a service with no order minimum. This way, you can send different messages to different target audiences, no matter how small. Wise Pelican is a service that does this well, and also has easy to use templates that let you personalize them with your branding. They even have templates specifically designed for realtors, making this the easiest way to get ahead on direct mail.
Include links to your social media accounts so people can follow you. Use a QR code to link people directly to your listings or an event you want them to know about.
You want people to clearly see your most important items first. If you use a direct mail template, it should be designed to make this easy for you. Don’t add too much text. Keep it brief so you are telling them the most important thing. They can find out more when they call you or visit your website.
When you send out your campaign, you’ll be receiving responses on the phone, email, and through social media. Have a plan in place for how you’ll handle an increase in communications. You don’t want to leave any new lead hanging.
To read more on topics like this, check out the marketing category.