Increase Your Open Rates: 5 Tips for Writing Good Email Marketing Subject Lines

Did you know you can expect to make $42 for every $1 you spend on email marketing? This is a shocking statistic that shows just how effective email marketing really is.

While many people spend time and money writing the perfect email sequence, they forget the most important part of the email, which is the subject line. The right subject line will encourage readers to open your email and engage with the content you created while the wrong subject line will result in an unopened and deleted message.

For this reason, getting your email marketing subject lines right is essential. If you are designing an email marketing campaign and aren’t sure how to write the perfect subject line, here are a few tips to get you started.

1. Keep It Short 

After spending time, money, and effort on your email lead generation, the worst thing you can do is send a message that is never opened. For this reason, keeping the subject line short is essential.

A short subject line won’t be cut off on mobile devices and will quickly tell the reader what to expect. Experts recommend you keep your subject lines to 50 characters or less.

2. Use Personalization 

As any email marketing specialist will tell you, personalization works. Using personalization in your subject lines will help you engage with your readers right from the start. Consider using a name or location to better connect with your reader.

3. Create a Sense of Urgency

One of the best ways to ensure your viewers open your emails is to create a sense of urgency. You can accomplish this by using words like “urgent” or “time-sensitive.” Avoid creating a false sense of urgency as this will cause your readers to stop trusting you.

4. Make a Promise

Many of the best email marketing campaigns make a promise in their email subject line. You can supercharge your efforts by adding a layer of exclusivity to your promise. However, you must deliver on your promise in the email so your readers don’t feel duped.

5. Ask a Question

A great way to pique your reader’s attention is to ask a question in the subject line. You can make the question as provocative as it needs to be to encourage readers to open the email. Choose a question that is sure to be compelling to your target audience.

Use These Tips to Write Effective Email Marketing Subject Lines

By using these tips to create better email marketing subject lines, you can significantly increase your open rates.

Start by keeping your subject lines short and to the point. Consider using personalization, creating a sense of urgency, and making a promise of what to expect. You can also ask a question to engage your readers.

Follow these tips and you’ll be well on your way to creating an effective email marketing campaign.

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