• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Boy Sets Fire

Lifestyle Blog

  • Home
  • About
  • Blog
  • Humor
  • Lifestyle
  • Money
  • Marketing
  • Business
  • Travel
  • Contact

Increase Your Open Rates: 5 Tips for Writing Good Email Marketing Subject Lines

November 10, 2020 / by Andrew / Leave a Comment

Did you know you can expect to make $42 for every $1 you spend on email marketing? This is a shocking statistic that shows just how effective email marketing really is.

C:\Users\samsung\Desktop\load-image (19).jpg

While many people spend time and money writing the perfect email sequence, they forget the most important part of the email, which is the subject line. The right subject line will encourage readers to open your email and engage with the content you created while the wrong subject line will result in an unopened and deleted message.

For this reason, getting your email marketing subject lines right is essential. If you are designing an email marketing campaign and aren’t sure how to write the perfect subject line, here are a few tips to get you started.

1. Keep It Short 

After spending time, money, and effort on your email lead generation, the worst thing you can do is send a message that is never opened. For this reason, keeping the subject line short is essential.

A short subject line won’t be cut off on mobile devices and will quickly tell the reader what to expect. Experts recommend you keep your subject lines to 50 characters or less.

2. Use Personalization 

As any email marketing specialist will tell you, personalization works. Using personalization in your subject lines will help you engage with your readers right from the start. Consider using a name or location to better connect with your reader.

3. Create a Sense of Urgency

One of the best ways to ensure your viewers open your emails is to create a sense of urgency. You can accomplish this by using words like “urgent” or “time-sensitive.” Avoid creating a false sense of urgency as this will cause your readers to stop trusting you.

4. Make a Promise

Many of the best email marketing campaigns make a promise in their email subject line. You can supercharge your efforts by adding a layer of exclusivity to your promise. However, you must deliver on your promise in the email so your readers don’t feel duped.

5. Ask a Question

A great way to pique your reader’s attention is to ask a question in the subject line. You can make the question as provocative as it needs to be to encourage readers to open the email. Choose a question that is sure to be compelling to your target audience.

Use These Tips to Write Effective Email Marketing Subject Lines

By using these tips to create better email marketing subject lines, you can significantly increase your open rates.

Start by keeping your subject lines short and to the point. Consider using personalization, creating a sense of urgency, and making a promise of what to expect. You can also ask a question to engage your readers.

Follow these tips and you’ll be well on your way to creating an effective email marketing campaign.

Don’t forget to browse our site for advice on business, marketing, lifestyle, and more.

Filed Under: Marketing

Previous Post: « How to Sell a House Fast in a Slow Market: The Complete Guide
Next Post: Pro Tips To Earn Money by Writing Content Using Article Rewriter Tool »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Us

Hey guys it’s Andrew! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

Boy Sets Fire

Lets Connect

  • Facebook
  • Instagram
  • Twitter

Newsletter

Planning the Ultimate Florida Vacation

Florida is the second most popular state to visit in the US. Millions of tourists, from around the US and around the world, come to Florida each year for its warm, tropical weather, beautiful beaches, and world-class theme parks. Are you looking to travel south for your vacation? Wondering how you can plan the ultimate […]

20 Facts About Real Estate Business In Australia

In Australia, the real estate business is booming. According to recent studies, the industry has been growing steadily for the past few years and is expected to continue doing so in the foreseeable future. There are a number of reasons for this growth, chief among them being the country’s strong economy and population growth. Here […]

15 Ways To Vet Your Future Tenants

When you are a property management professionals, vetting potential tenants for your rental property, there are many things to consider. You want to make sure you’re choosing the best possible tenant for your space, and that means doing your research ahead of time. Here are 15 ways to vet your future tenants and ensure you make […]

https://contentmanager.io/job/load-image?id=344977&filename=415c1bc904d3469bd7dd91f45255a992.jpg

7 Reasons Your Website’s Organic Traffic is Low

Do you have a small business or another kind of site? All your efforts in building a website can easily be wasted if you don’t consider your organic traffic. You need an organic way to reach your audience and let them know about your company and your products. A great way to increase this kind […]

https://contentmanager.io/job/load-image?id=345809&filename=d6c44a9d215da58ac18bb45f9cd1b3be.jpg

Photo Editing Tricks: How To Use Photo Editing Software

Did you know that the secret behind an incredibly mind-blowing photograph is the editing? Photo editing is the key behind creating those classic, jaw-dropping images you come across on social media. In fact, many photographers have become famous due to their photo editing tricks, such as Brandon Woelfel. Yet, learning how to master photo editing software […]

Footer

Lets Connect

  • Facebook
  • Instagram
  • Twitter

Recent Posts

  • Planning the Ultimate Florida Vacation
  • 20 Facts About Real Estate Business In Australia
  • 15 Ways To Vet Your Future Tenants
  • 7 Reasons Your Website’s Organic Traffic is Low
  • Photo Editing Tricks: How To Use Photo Editing Software

About Us

Hey guys it’s Andrew! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

Boy Sets Fire

Copyright© 2023 · boy sets fire