Getting married is every loving and loyal couple’s hope and dream. Some spent years waiting and preparing for it. Some will work and save money to spend on a lavish and expensive wedding, while some would prefer a small and intimate gathering of the closest friends and family members in a beautiful beach or garden.
Both choices have become a familiar sight during wedding events as we see them or as posted on social media and other media platforms. You may have been invited once or twice before or you may have experienced your own wedding. And you would know a lot of times it is not only a gathering but a spectacle. The joy, the emotions, and the fun of those who see one is always a glorious moment.
But, the “game has changed” when the COVID-19 pandemic came and ravaged the world as we know it. All of a sudden, that much-anticipated wedding day has to be canceled and moved to a date to be announced. Some would prefer the online zoom meeting where the groom is still dashing and all dressed up but is only looking at the camera, the bride still in white and wearing a gown, a veil and holding a small bouquet is in her family’s garden in the next zoom window, while the minister is in the third zoom window. The witnesses may be the other family members staying at home with the two couples.
Because of this, one of the industries that have been affected is wedding planning. Some wedding planners had to close businesses and venture into other sources of income. While some kept business while doing other things on the side. And now that many have been vaccinated, and the person-to-person COVID-19 virus transmission has eased a little, some States and cities have opened up and allowed a small gathering of people while still observing the least health protocols.
Wedding Planning may also go back to business even when it’s not the way it used to be. And as events have already evolved into either virtual or small and limited capacity, here are creative ways to plan a wedding in the new normal.
#1 Virtual Guests with Virtual Gifts
This is something that many major events with no live crowds have successfully pulled off. NBA Games can be seen live by fans and still have the full view of an indoor stadium game in the comforts of their bedroom. Wedding Planners need to invest in an LCD video board, a good quality camera, some lights, and a little creativity. Even a small space with a handful of witnesses and the virtual world in full view of the wedding then it is good leverage to come up with a Virtual Wedding Package for many potential clients.
And with the emergence of downloadable apps where anyone can order and send gifts to others, there is no more need to rush to stores. Sending gifts will only be on a push of some links on your mobile phones.
#2: Out of the Box Creativity
Since you will have your guests watch a virtual wedding from home, why not offer a new package to your clients and provide themes for their wedding. This will make the viewing more fun and pleasurable and may encourage your virtual guests to send more gifts. By thinking “out of the box” the potential for a successful wedding planning business is endless.
You can try a Disney theme where the couple dressed as “Aladdin” and “Jasmine” walks down the aisle to tie the knot and use Disney-inspired rings as wedding rings, of course, the real wedding rings are in a safe jewelry box. How about an Under The Sea theme where Little Mermaid Ariel gets married by the Wedding Minister dressed as King Triton to Prince Eric.
With those ideas, the whole event will not only bring viewing pleasure for the virtual audience but will also inspire other couples to consider your company’s services in their future wedding plans.
#3 Get the Pros as your Wedding Singers
So you think it is impossible to invite Michael Bublé to come and sing at your client’s wedding day? Think again! With a live video performance or a prerecorded video performance, your favorite singer or band can be the wedding singer on your client’s wedding day making it their most memorable milestone ever. Include this in your package and expect a fully booked calendar schedule which means good business and more profit.
This pandemic may have presented many challenges and uncertainties in all of our lives. All over the world businesses close down and many have lost their jobs. But now that we have entered what is now known as the “new normal”, by being resourceful, adding some wit, creativity, and a bit of luck, doing business can still continue and still find success at doing it.
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