Video marketing has become the trend of today and for time to come. It is, without a doubt, one of the most powerful methods of marketing a product or service. Almost every other stat regarding video marketing shows that a large number of businesses these days have adapted video marketing as one of the major tools for the marketing of a product or service that they render. Therefore, it is quite important that you also use this versatile tool for the marketing of a product or service that you deal with. Also, to know about some more amazing SEO tools you can refer to this link https://keyword.com/.
And if you are still wondering as to how video marketing can help you grow your business, then read on to find out as we mention below the reasons why you should use video marketing.
Eminent Reasons for choosing Video Marketing
1. To enhance sales and conversion
Videos are a great way to increase the sales of your product. This is because the human mind receives most of its information from the visual interfaces and interprets better than any other medium of information. Moreover, studies have shown that more than 70% of users bought the product of which they saw the video. Therefore it is definitely beneficial to curate a video for your product and make it available on the landing page for visitors to see. And these visitors can become your client.
One more point in support of this can be the fact that everybody knows images and pictures of a product helps convert visitors into customers. So a video of the product in motion is bound to enhance sales and conversion.
2. Great ROI(Return on Investment)
Yes, this is true, video marketing can help you acquire a great return on investment. More than 80% of businesses agree to this. This true that videos are not the cheapest nor the easiest form of marketing still, these pay off big time. And you do not need to worry about making the video perfect. All that is required is that the content of your video gives an adequate amount of information to the consumer. Research shows that video that lacks to provide the visitor with an apt amount of information is very ineffective and sometimes leaves a negative impact on the visitor. So you need to focus on the content of the video.
The main idea of the changing ways of business is letting the customers come to you instead of you running after the customer trying to sell your product. This can only be done building trust for your products. And building trust is itself a major goal of the whole marketing as well. And videos help greatly in achieving this goal as it is the most engaging tool of all. An example of this could be Youtubers. Youtube has become the most famous platform for marketing of almost each and everything. It helps to create a brand and only through videos. And video marketing helps to clear the doubt of the people who are sceptical about an online purchase. In fact, more than 50% of consumers have said that videos give them the confidence to buy the product.
4. Encourages Sharing on Social media
Video marketing leads to visitors becoming the marketers of the product themselves. Social media renders great platforms to enhance the reach for the marketing of almost every product. This is mainly due to videos. Videos consume very less time of the client and give an ample amount of information to the consumer about the product. And effective videos lead to people sharing the videos among their peers and on social media platforms as well.
It is not surprising to know that more than 90% of consumers use their smartphones to watch videos. In comparison to earlier times views of mobile videos have increased to an unbelievable extent. So in order to reach this larger audience that uses their smartphones the most, it is important to market your product in a way that will appeal to them. And this could be done mainly with the videos.
There is not much left to say as it would be quite clear by now that video marketing is the best tool for the marketing of any product and almost everywhere. With technology, the affordability of video advertising has increased immensely and continues to do so as well. Video marketing helps to achieve the central aim of marketing.
Leave a Reply