• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Boy Sets Fire

Lifestyle Blog

  • Home
  • About
  • Blog
  • Humor
  • Lifestyle
  • Money
  • Marketing
  • Business
  • Travel
  • Contact

2020 Beauty Ecommerce Trends to Watch Out For

September 4, 2020 / by Andrew / Leave a Comment

With all the extreme events and changes in 2020, you can expect radical market shifts in the beauty ecommerce industry. Due to economic hits and the Covid-19 community protocols affecting people worldwide, expensive price tags attributed to fancy packaging, luxury ingredients, and celebrity labels are going to take a nosedive. The minimally-based, back-to-basics skincare and beauty products will be more appealing to consumers.

Here’s an overview of 2020 beauty ecommerce trends to look out for:

Quality over Vanity

In 2020, consumers are becoming less likely to equate an expensive price tag with high quality. Instead, health and ethical claims, such as minimal toxicity and cruelty-free seals, are becoming the new standards for quality skincare and beauty. If you’re looking for such premium quality skincare and beauty products, click here.

Hyper-Personalisation

With the rise of small beauty companies and more considerable efforts at customization, personalized cosmetics may extend even towards personalized skincare. Several small-scale beauty brands offer customers the choice to pick their foundation shades and eyeshadow and blush palettes, instead of just choosing pre-packaged ones online.

Customization is a win-win idea because it gives consumers a sense of responsibility in designing the product they are going to buy, and increases consumer engagement and involvement. The skincare industry may soon pick up on the trend, and personalized, blend-your-own face creams, cleansers, lotions, and other skincare products might become a real possibility in the future.

Towards Sustainability

Eco-conscious trends, such as biodegradable and recycled packaging, have been hugely popular. They have become an essential factor amongst consumers in buyer decisions and brand loyalty in recent years.

This trend will continue, and some beauty brands are already taking more profound steps towards sustainability:

  • Waterless beauty – aims at reducing water level consumption during product manufacturing.
  • Blue beauty – promotes making beauty and skincare products that do not harm oceans and water supplies.

Skincare and Beauty for Men

While most skincare and beauty marketing in the beauty eCommerce industry is geared toward women, focusing on better skincare and personal grooming for men should be a key market point for beauty eCommerce strategies in the future.

Since most purchases will be made online in the wake of the Covid-19 pandemic, you should anticipate expanding the beauty market targeting men’s skincare and personal grooming needs. Men’s skincare is an underrated market. It would be a boon and increase the diversity of the online beauty industry by creating and improving skincare and beauty products designed for men.

Making Local Brands Global

The wild success of k-beauty (short for ‘Korean Beauty’) amongst the global, but still mostly Western-brand-dominated beauty market, has shown that local brands can go global and diversify the online beauty industry.

Local brands and even heritage-inspired products may gain more exposure in 2020, as online shopping has become more of a requirement than a pastime, especially with the on-going pandemic.

The Millennial Generation

Millennials are an attractive demographic, emphasizing being health-conscious, well-informed consumers, and the tendency to adopt skincare routines at an early age. Skincare trends that focus on prevention and ‘pre-rejuvenation’ might appeal more to this demographic, and shift the beauty market trend from its dominant focus on rejuvenation and repair skincare.

Microbiome Skincare

Fermented skincare products have been a trend in the beauty industry for the last couple of years. The global success of Kojic Acid, made from fermented rice wine, was the pioneering path of fermented skincare. More recently, skincare lines that feature probiotics and bacterial cultures have become a trend and may continue to do so in the following years.

Greater Affordability

As the current economic situation adjusts to the epidemic’s changes, the beauty industry will also feel its consequences. Quality skincare and beauty products will no longer be assessed by how luxurious or expensive it is, but by its affordability to various demographic sectors.

Balancing Synthetic and Natural Ingredients

The rise of increasingly well-informed, health-conscious, and socially aware consumers will be challenging beauty industry players to up the ante in terms of keeping up with the ‘informed consumer.’

One of the hot-button issues in skincare and beauty is the debate between synthetic and natural ingredients. Although many health-conscious and environmentally-focused consumers consider artificial ingredients a deal-breaker, new scientific support for the inevitability of synthetic ingredients in beauty and skincare lines might make consumers think twice.

To read more on topics like this, check out the Business category

Filed Under: Business

Previous Post: « How to Choose a Daycare You Can Trust and Your Child Can Thrive In
Next Post: Memory Care vs. Assisted Living »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Us

Hey guys it’s Andrew! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

Boy Sets Fire

Lets Connect

  • Facebook
  • Instagram
  • Twitter

Newsletter

Planning the Ultimate Florida Vacation

Florida is the second most popular state to visit in the US. Millions of tourists, from around the US and around the world, come to Florida each year for its warm, tropical weather, beautiful beaches, and world-class theme parks. Are you looking to travel south for your vacation? Wondering how you can plan the ultimate […]

20 Facts About Real Estate Business In Australia

In Australia, the real estate business is booming. According to recent studies, the industry has been growing steadily for the past few years and is expected to continue doing so in the foreseeable future. There are a number of reasons for this growth, chief among them being the country’s strong economy and population growth. Here […]

15 Ways To Vet Your Future Tenants

When you are a property management professionals, vetting potential tenants for your rental property, there are many things to consider. You want to make sure you’re choosing the best possible tenant for your space, and that means doing your research ahead of time. Here are 15 ways to vet your future tenants and ensure you make […]

https://contentmanager.io/job/load-image?id=344977&filename=415c1bc904d3469bd7dd91f45255a992.jpg

7 Reasons Your Website’s Organic Traffic is Low

Do you have a small business or another kind of site? All your efforts in building a website can easily be wasted if you don’t consider your organic traffic. You need an organic way to reach your audience and let them know about your company and your products. A great way to increase this kind […]

https://contentmanager.io/job/load-image?id=345809&filename=d6c44a9d215da58ac18bb45f9cd1b3be.jpg

Photo Editing Tricks: How To Use Photo Editing Software

Did you know that the secret behind an incredibly mind-blowing photograph is the editing? Photo editing is the key behind creating those classic, jaw-dropping images you come across on social media. In fact, many photographers have become famous due to their photo editing tricks, such as Brandon Woelfel. Yet, learning how to master photo editing software […]

Footer

Lets Connect

  • Facebook
  • Instagram
  • Twitter

Recent Posts

  • Planning the Ultimate Florida Vacation
  • 20 Facts About Real Estate Business In Australia
  • 15 Ways To Vet Your Future Tenants
  • 7 Reasons Your Website’s Organic Traffic is Low
  • Photo Editing Tricks: How To Use Photo Editing Software

About Us

Hey guys it’s Andrew! I am a writer, a blogger, and a curious human being full of ideas. I remember as a teenager going to my local store to grab a freshly published magazine about the ins and outs of the online business world. Read More…

Facebook

Boy Sets Fire

Copyright© 2023 · boy sets fire