Is a promo video enough to win over your customers? Yes. As they say, the first impression is the best. An interesting promo can stir the customer’s mind to create an unforgettable memory about your brand.
The real question is – How can you create the perfect promo video that makes its place in the customer’s mind? This article has all the answers that you are looking for.
What makes a good promo?
In simple words, content that isn’t easily forgotten. That could be a result of the engaging substance in the video or the creative presentation/editing. Now, we know you have the content bit sorted. Let’s understand what makes a good edit.
A good promo video edit is all about structure and technical superiority. Hey, don’t worry if you are not a professional editor. It’s the 21st century; we have got hacks for everything! There are numerous websites online where you can find ready templates to work on.
Here are a few of the most popular ones:
InVideo, for example, is a user-friendly promo video maker for PC. It comes with an array of templates to choose from, in every category. The primary advantage of using one of these tested websites is the surety of a high-quality promo video. The kind of quality that matches the industry standard.
What are some pro tips for creating videos that generate customer interest?
Customers today are well versed in all forms of advertising. Here are some valuable tips that will make sure your promo video stands out from the clutter.
- Pick the correct template
A website like InVideo will offer you templates across categories. It is your responsibility to pick up the one that suits you best. The ideal template chosen is 50% of your job done. The template decides a certain pace and structure to your promo video that resonates with the sensibilities of your customers.
- Intro animation
You must be able to grasp your customer’s attention from the first second of your promo. An efficient way to achieve this is by using an interesting intro animation video. InVideo’s YouTube intro maker is one such website that offers smashing intro templates that give your brand an identity that could generate a positive impression.
It’s important to not give everything away in a promo video. Let your customers soak in the important information presented to them via impressive packaging. Remember also to generate a sense of intrigue in your customer. It is their curiosity that will bring them to subscribe to your brand.
Impact of a good promo video on the customer
A sneak-peek into the world of your brand is all the customer should be allowed to see. A good promo video does exactly that. The finest example comes from the very popular mobile phone giant – Apple. Most of their promo videos do not over-emphasise the phone features and make. Instead, the promo videos are targeted towards creating a widespread impact. It is this kind of content that drives curiosity in the customer’s mind and ends up in long queues outside Apple Showrooms on launch day.
You must aspire for a similar impact on your customer base. Your promo video must have that X-factor that drives customer attention and converts it into sales.
Know your audience
Your promo video is as good as a film in front of a massive audience. They could choose to love it, hate it, or be indifferent to it. Your focus must be at winning them over through the promo video. For this, it is important to understand your audience. Understand their preferences, dislikes, and video consumption habits.
Here are some common consumer insights that could help guide you:
- Short attention spans
There are videos all around us. From social media to advertisements and films. It is no surprise that the audience’s attention span has been shrinking exponentially. Hence, don’t waste too much time beating around the bush. Get straight to the point before you lose your audience. It is imperative to have an engaging start to keep the viewer interested until the core intent of your promo is delivered.
- Bland or simplistic promo videos
Today’s customers are well versed with a lot of good content and thus may not subscribe to inferior visual production. You must deliver good quality content by taking the help of tailor-made templates to give your video a superior look. Websites like InVideo also offer simple solutions to complex editing problems – making your life easier!
- Brand messaging
All things said and done, the main reason a promo video exists is to communicate a thought or the brand message. Do not miss the mark by trying to overachieve in style and structure. The core message of your promo must be clear. Customers must not feel that your promo video is vague.
Let us look at the promo video as an opportunity. You have the chance to win over your customer’s attention through a video of a few seconds. You have the chance of making a long-lasting impact that drives the customer from interest to desire. Remember that in the world of social media, a good promo video could also find customers hit the share button rather often. It’s the kind of free publicity anybody would love.
A good promo video could work wonders. It’s the kind of wonders you want for your brand!
To read more on topics like this, check out the Marketing category.