One of the most efficient ways to market your business online is through a Pay Per Click (PPC) campaign. PPC campaigns generate the most results. They not only provide more traffic to your site, but they also turn more clicks to leads and customers.
When launching a successful PPC campaign, there are plenty of factors to consider. These can range from the keywords used to target your wanted audience to their analytics and data.
These can all be confusing when you’re starting out. Read on to learn a few PPC tips to use when building your marketing strategy.
1. Choose the Platform
The first thing you need to do when deciding to run a PPC campaign is choosing which platform you want to run it on. The most popular platforms used are Google Ads, Facebook Ads, and Instagram Ads.
Google Ads is the most used, allowing you to pay for higher-ranked estate across different Google properties. You can display your ad on anything from search engine page results to videos on Youtube.
Facebook Ads will typically let you post sponsored posts across users’ feeds. Most of the ads are specific and tailored to the user’s interests and follow an algorithm. Twitter Ads work in a similar way, allowing you to choose your advertising objective.
2. Choose the Type of Ad
Once you’ve chosen where to run your ad, the next step is to choose what type of ad you’re going to invest in. Depending on where you run your ad, there will be different options for you to choose from.
For example, Google Ads lets you pick from four kinds of ads. Search ads are what’s most associated with PPC. They send a user to your landing page through a hyperlinked search engine result.
3. Choose the Right Keywords
Keywords are what help users find your page when searching online. To ensure the success of your PPC campaign, you’ll want to choose the right keywords. There are several keyword tools that you can use to keep them relevant and useful.
Google has an AdWords Keyword Planner that validates keywords you’ve chosen. This shows the number of search results that come up, as well as other volume data and trends. It even suggests keywords you could use to help improve your impressions.
4. Determine Your Budget
Your budget is what will determine how much you’re going to spend running your campaign. Google Ads uses a daily budget system. So, how much you spend depends on the number of campaigns you’re running and how many days you want to run them.
It’s important to remember that different search terms cost different amounts per click. PPC platforms will usually have auction systems. These help you determine how much your audience criteria will cost you.
5. Optimize Your Landing Page
When running a PPC campaign, you’ll want to make sure that each landing page is ad-specific. Most marketers will have one generic landing page for every ad. While this does save time and effort, it also means that the landing page doesn’t reflect the content of the ad that users have clicked on.
To avoid users bouncing from your landing page, make each ad’s page straight forward. Instead of making it encompass the entire campaign, have it focus on the specific details of each ad.
6. Know the Competitive Landscape
One thing to stay aware of when running a PPC campaign is your competitors. You can have a PPC expert analyze their data to see how their campaigns are faring compared to yours. This is essential to ensure that your campaign becomes successful.
You can identify which keyword they profit from the most through tools like Google AdWords. You’ll also be able to determine which keyword to cut from your campaign. This ensures that you maximize your budget and avoid paying for low-value keywords.
7. Write a Good Ad Copy
Now that you’ve come up with your keywords, the next thing that you need to create is the ad copy. Ad copy is basically the content of our ad, which is one of the most important factors of online marketing. Putting in the effort to come up with a good ad copy can make a big difference when it comes to your return on investment (ROI).
It’s essential that you target as closely as you can with the audience that you want to reach. This is what turns users to click and convert, so remember to create something personalized to have it be efficient.
8. Organize Your Campaign Into Ad Groups
Once you’ve personalized the keywords that you’re going to use for your target audience, you’ll want to organize them into ad groups. Doing this lets you customize the search terms associated with each ad group. This then ensures that the ads come up to users who are most likely to click on them.
9. Create a Strong Call to Action
A strong call to action is what helps generate most of your leads online. Remember to use powerful and direct words like “get” and “now” that compel a user to click. Try and keep it personalized and cost-conscious while still choosing words that are actionable.
10. Keep Track of Your Ads Performance
It’s best that you always stay on top of any PPC campaign that you’re running. Don’t forget to keep track and follow the performance of each campaign. The platforms you’re running it on will have analytics to see how well your ads are doing.
You’ll be able to follow data like the traffic each ad generates. It also shows you how much of that traffic turns into lead, and how much you’re spending overall. This will help you determine if you’re getting the most out of your money and effort.
Starting a Successful PPC Campaign Today
There’s a lot that goes into a successful PPC campaign. You need to remember to consider every factor, from your PPC strategy to your PPC ads’ content. Use these tips to build your campaign and lead it to success today!
Do you want to learn more about PPC and other forms of marketing? Check out more of our guides to learn all there is to learn today!